ID: 12976
Design of business: why design thinking is the 9781422177808
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ISBN: 9781422177808
Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apples iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another--from mystery (something we cant explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive
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Most companies today have innovation envy. They yearn to come up with a game--changing innovation like Apples iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative--they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another--from mystery (something we cant explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive
Dit artikel bestel je voordelig 2e hands op studystore.nl. In goede staat, snel in huis én gratis thuisbezorgd. Toelichting: De prijs in deze advertentie is gebaseerd op onze laagste 2e hands prijs (OP=OP). Zodra een 2e hands boek op is, kan het voorkomen dat je op Studystore het boek alleen nog nieuw kunt bestellen.